Dell Affirms Commitment to India
In response to recent complaints about customer service calls, Dell Computer (Quote, Chart) is bringing some of its overseas business customer service back to the U.S., but stressed that it remains committed to its
call centers in India.
Published reports said Dell would be moving some of its business
customer service calls from its technical support center in Bangalore, India to facilities in the U.S. But Barry French, director of public affairs for Dell Computer, said reports that the company is moving all of its
call centers out of India are "completely false."
"We remain committed to India and we constantly make changes to optimize our operations in order to give customers the best possible experience," French told internetnews.com.
The shift comes as lawmakers and IT workers alike grow increasingly concerned about the spread of IT jobs to overseas markets, along with many call center functions.
Even India's Business Standard on Tuesday reported on Tuesday that India's IT and communications minister Arun Shourie said the emerging backlash in the U.S. against
outsourcing to India is a "cause of concern."
Reports said customers calling Dell's customer care centers with questions regarding its Optiplex desktops and Latitude notebook personal computers would now be handled by representatives located in Texas, Idaho and Tennessee.
French declined to comment on which call centers support which of its computer customers. He said Dell is only shifting some of its commercial customers to the U.S. technical support services. "We're not making any reductions in the size of our India operations," French said.
Dell's decision to shift some of its business customers to U.S.
call centers is part of the company's ongoing assessment of improving its customer service, and not a sign it isn't supportive of its extensive operations in India. Dell's Bangalore and Hyderabad facilities employ close to 3,000 people.
Many companies have set up call centers and other
outsourcing operations in India over the past few years in a drive to generate cost savings.
"We do hear from our customers about their concerns and since we have a direct relationship with them, we're always trying to understand root causes of issues in order to provide the best customer experience possible," French said.
While setting up
call centers and
outsourcing operations offshore can save companies in labor costs, sometimes language problems and other training issues can complicate the level of offshore customer service.
French would not comment on any specific customer complaints about the company's
call centers in India.
It is unclear exactly how much money Dell has saved by setting up customer
call centers in India, and other countries around the world. But the company's decision to bring some of its call center operations for its business customers back to the United States, points to the importance the company assigns its enterprise strategy.
Forrester Research predicts that over the next fifteen years, 3.3 million U.S. service-industry jobs and $136 billion in annual wages will move to India, the Philippines, China, Malaysia and other countries with skilled labor and lower wages than U.S.-based jobs.